Since the days of Aristotle, people have been enthralled by the seductive powers of storytelling. Aristotle distinguished the two ways of storytelling as being mimeis which is "showing" and is the essence of live theater, and diegesis which is "telling" and is the essence of the literary epic or novel. Films are a more complex extension on these techniques, combining both methods of storytelling, and the American cinema has proven the enormous staying power of this medium decade after decade.

Because drama and storytelling tap into something that's primal and timeless in all of us, we encourage clients to consider dramatic productions with actors whenever possible to convey their messages, educate their target audience, or sell their products. Drama can be used to sell, teach, inform and entertain at tradeshows, client meetings, point-of-purchase displays, in-house employee training sessions and over the Internet. It really delivers the best of two worlds—combining memorable ideas and concepts within a thoroughly entertaining storyline.

According to the Wharton School of Business national research results: potential customers are 72% more likely to purchase a product or service when a video is used. This is a fairly impressive statistic. Considering the competitive business environment today, we think it makes good business sense to reach out and convert your most potential customers. Drama is a great way to do that.

Choosing a Production Company for your Dramatic Production

In the production of movies and plays, the director's imprint is universally recognized as the most important factor in the picture's or play's quality and success. It is the director who ultimately makes hundreds of small decisions about the actors' performances, choice of shots, camera placement and movement, pacing, lighting, editing and so forth, which culminate in the finished product. So if you're interested in having dramatic materials produced, it's very important that you select a director with a solid track record.

Most importantly, you're looking for authentic looking performances in a director's dramatic demo reel, believable characterizations just as we are all accustomed to seeing in the movies. There's nothing worse than watching an ensemble of unconvincing performers struggling through a scene. Each line seems to scream out, "This is not real, folks! After all, it's only a semi-professional production." The fact is that even one weak performer will lend an air of artificiality to your production.

Though we frequently produce educational work, product promotionals, commercials, and corporate image presentations, writing and directing drama with actors is Mr. Sperling's passion and forte! He has a special gift for working with actors and bringing out their very best performances.

Mr. Sperling has a great track record spanning twenty-five years in producing successful drama, beginning with shooting short films in his teens, directing movies at the University of Southern California 's film school, directing actors in scenarios at The University of Georgia, and producing dramatic materials over the past 15 years with his own company, Dan Sperling Video & Film Productions, LLC.

Mr. Sperling oversees all the details of your production and takes final responsibility for the screenplay, casting, directing and editing of your project. His experience and enthusiasm shine through in every dramatic production that he undertakes, and we consider this type of work to be our company's forte. With Dan at the helm, you can be sure that your dramatic production will be infused with heart and enthusiasm, and will accomplish your objectives. Click here to view our drama reel.

Mr. Sperling has produced dramatic stories to educate teens and young adults about acquaintance rape; written and directed scenarios involving gender and ethnic bias in the courts ("Let Justice Be Done" ); depicted unethical and illegal attorney-client practices ("Case of the Blue Lagoon Nightclub" ); explored patterns of domestic violence ("Family Violence and the Courts" ); and highlighted the particular challenges and legal issues that confront in-house legal counsel ( "Homewares U.S.A" ). Writing and directing dramatic material is by far Mr. Sperling's favorite kind of work, and his experience and enthusiasm certainly shine through in every drama we undertake. Click here to find out more about our casting process or click here to see our drama demo reel.